But Shanker is quick to point out that younger affluents are less interested in shopping in department stores and shopping centers in general. Mass-market L Brands was a poor corporate parent for a luxury retailer like Henri Bendel. What do people mean by “uptown New York”? Recent changes in the uptown retail landscape got me wondering if uptown Manhattan was losing its luxe, thinking about the recent closing of uptown luxury retail institutions, like Henri Bendel, Lord & Taylor and Ralph Lauren Polo store, and the increasing number of retail vacancies on Madison Avenue. “The Gucci store downtown in SoHo could never live on Madison Avenue. Plus, “It’s a fantastic building designed by a world-class architect.”. “The downtown market is catching up to the uptown market.”, “No one pays $5,000 or $6,000 a foot for a downtown apartment,” says Prudential Douglas Elliman managing director Tamir Shemesh, citing the prices at 15 Central Park West and the Plaza. Chanel is closing its New York City headquarters. Now I have a deal for over $31 million downtown,” says Shaun Osher, CEO of Core Group Marketing. “We need to see a convergence between retail and hospitality, where brands create buzz with their own creativity and use art, music, design and culture as a cocktail medley of impulses that transform their spaces. Time was if you had a huge chunk of change to spend on a home, you lived uptown. Midtown is 34th to 59th. Traub’s Singer believes that luxury retail needs to borrow ideas from hotels to elevate the store from just another place to buy stuff. Uptown VS Downtown. If you look at a map of Manhattan, the top of Manhattan is what we call North the bottom is what we call South. But crooked floors and noisy plumbing aside, the classic architecture is often what keeps people uptown. © 2021 Forbes Media LLC. Terms of Use New York City Tourism New York … In addition, in Manhattan (New York City) it's a north-south thing. “You have the Meatpacking District with cutting-edge retail and a mix of art galleries; you have the High Line coming.”. New York City skyline panorama looking west. 78,274, This story has been shared 60,499 times. “It is transient. He found that rats living uptown … It is simply moving core corporate roles and about 50 positions, in legal, finance, HR and CSR, to the U.K. as part of an overall “simplification” strategy. The new era of luxury in NYC is that the number of players has increased dramatically. As much as I believe uptown luxury retail will go on and have a continued place in the fabric of New York City, I think, and my luxury colleagues largely agree, the new life, the new look and the new experience of luxury is happening downtown. “Hospitality retail acts like a concierge for their customers, not just trying to sell them clothes, but bring them into the life of the brand,” Singer continues. It is too provocative, too in-your-face. Uptown trains are going north ( and may go to the Bronx) Downtown trains are going South and may end up in Brooklyn.When in Manhattan trains to Queens may either be uptown trains OR downtown trains depending upon where in Manhattan you are.. Let us explain. Is Uninspiring Retail Really Worth Saving? Uptown stores have become luxury institutions and so are institutional and going into them makes a shopper feel institutionalized, as Ken Nisch, chairman of JGA, a retail design firm, sees it. People want to be part of that,” Nisch continues. “We talk a lot about freedom, in the way we look at luxury accessibility,” Highsnobiety’s Carvalho says. Battery Park , Wall Street , City Hall, and the courthouses on Foley Square would all be considered to be “downtown”. These stores didn’t stay healthy because they weren’t well conceived or not doing well in the beginning.”. In addition to Forbes.com, I contribute to “The Robin Report,” and appeared on CNBC’s “Costco Craze.” I hold a Master of Library Science degree from the University of Maryland and B.A. “One of the reasons I think we’re getting the prices we’re getting is you’re not moving into a building that’s 150 years old with crooked floors and noisy plumbing chases,” says Stan Perelman, who developed TriBeCa’s One York. Sitemap New York City Has Genetically Distinct ‘Uptown’ and ‘Downtown’ Rats A graduate student sequenced rats all over Manhattan, and discovered how the city affects their genetic diversity. https://www.glenwoodnyc.com/manhattan-living/uptown-nyc-vs-downtown-nyc Downtown can be used to reference anything south of where the speaker is standing and uptown can be considered north of where the speaker is standing. Today, the definition to downtown and uptown fairly the same as when it originated in New York in the 1830s. Could ‘Revenge Spending’ Help Retail Recover From Coronavirus? Making the point, Singer asks why people shouldn’t be meeting their friends at a department store,“like you would say meet me in some boutique hotel lobby. “On Madison Avenue you have to be invited into the club, because it is more exclusive. Need an explaination regarding NYC only. Manhattan, a part of New York City, famously has all three. Post was not sent - check your email addresses! She and her boyfriend have looked at apartments at 22 Renwick St. and the Clement Clarke on West 22nd Street. (Photo credit DON EMMERT/AFP/Getty Images), America's Top Givers: The 25 Most Philanthropic Billionaires, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Rapid Evolution: Three Ways The Pandemic Will Revolutionize Retail, Under Starters Orders, Retailers Are Chomping At The Bit But Need Guidance On How Lockdown Will Be Lifted, Why Primark’s Plan To ‘Come Back With A Bang’ Is Fundamentally Flawed, Why A Boohoo Bad Taste Face Mask Has Sir Philip Green With Envy. A brand doesn’t have to have a 100-year heritage (or lease) to be considered luxury. DOWNTOWN: "Flat sandals have a casual on-the-go downtown vibe," says Ogura of the Valentino flat gladiator sandal; $1,575. “The bigger story is the Eastside/Westside divide. Downtown is a term primarily used in North America by English-speakers to refer to a city's commercial, cultural and often the historical, political and geographic heart, and is often synonymous with its central business district (CBD). Uptown-vs-Downtown-New-York-Subway-stations-300x199 - Little Town Shoes. Uptown girls Cory Kennedy and India de Beaufort. Time was if you had a huge chunk of change to spend on a home, you lived uptown. “The recent domino chain of store closings and proliferation of ‘for rent’ signs on Madison and Fifth Avenues does not signal the demise of luxury or of Manhattan as a global center,” he says. “Anyone can find the right aesthetic,” says Prudential Douglas Elliman vice chairman Dolly Lenz, who has owned homes all over the Upper East Side but currently lives in the West 50s. Greg Furman, founder and chairman of the Luxury Marketing Council, concurs. The project is 70 percent sold for between $2,200 and $4,000 a square foot. And many of those who do have children also “choose to live uptown because of the school they want,” says Fox, who has lived on the Upper East Side for more than 20 years. The Genetic Divide Between NYC's Uptown And Downtown Rats Fordham University graduate student Matthew Combs studies the DNA of New York City's rats. “There are people who have formal homes uptown and weekend homes downtown,” says Sunshine. Too much department store retail is based on a 20th-century model that thinks in terms of sales per square foot,” Singer continues. UPTOWN: Barneys New York crop shearling jacket; $1,975. Do Not Sell My Personal Information. Up until now Bloomingdales, Saks, Bergdorf and Barney’s have been consider Eastside. I don’t feel attracted to walk in because while they look beautiful on the outside, there is no impulse or curiosity or cultural convergence that cries, ‘Wow! Battery Park , Wall Street , City Hall, and the courthouses on Foley Square would all be considered to be “downtown”. “Retail in New York is constantly changing,” says Jeff Carvalho, managing director for North America at Highsnobiety, a downtown media company that focuses on forward-thinking, young affluent men’s lifestyles. the new life, the new look and the new experience of luxury is happening downtown. Keeping your store for the long term is an older, outmoded model.”. The property was $10 or $12 million. But uptown no longer has the monopoly on high-end living. Sensing a bigger trend emerging, I reached out to a network of luxury retail experts to get the lay of the land of the luxury retail market in Manhattan. But some heritage brands, like Burberry, Dior, Gucci and Louis Vuitton, are catching on by bringing in designers and artistic directors from the street world. “It calls on luxury brands to re-invent themselves with the utmost creativity and passion in ways yet to be imagined. It’s a comfort zone.”, Jacqueline Klinger, who lives in a studio in a townhouse on 75th Street between Madison and Fifth avenues and was raised on the Upper East Side, says, “The only reason I’m comfortable uptown is because I’m from here. Singer points to SBE Hotel Group as having successfully combined hospitality with retail through partnerships with Evian, Lincoln Motor Cars and Maria Sharapova’s candy brand, Sugarpova. At best you’d have a doorman, but now in the last couple years, the buildings downtown have screening rooms, swimming pools.”. Martin Shanker of Shanker Inc., who founded his sales and leadership training company more than 20 years ago after a career with Macy’s and counts many of the major luxury brands as clients, says the examples above don’t add up to a bigger trend, rather each of these are individual company decisions that have more to do with corporate goals than changing consumer shopping patterns. “The brands that are defining a ‘new luxury’ aren’t doing so by trying to fit ‘luxury’ in a traditional sense. Sorry, your blog cannot share posts by email. All Rights Reserved, This is a BETA experience. Uptown vs. Go figure. 7 Steps to Extraordinary Retail Success.” I am a member of The Home Trust International’s Leaders in Luxury Design and Jim Blasingame: The Small Business Advocate’s Brain Trust. Does the one Downtown only have a nightclub or do they both? Everything is looking backward not forward. “Uptown, that’s the trophy area, that’s the deepest history of the city,” says Wendy Maitland, managing director at ID Marketing. The formula: starchitect plus small number of units plus a slew of services equals high price per square foot. Luckily, we had passes so we didn't incur all kinds of expense. If you have to sell, the value is there.”. When speaking of Manhattan in absolute terms, the word “Downtown” means the southern part of Manhattan Island, and in particular the very southernmost part where the City of New York began. Walk downtown and you don’t know what is around the next corner.”, Elusive luxury downtown, exclusive luxury uptown. “But the Upper East Side has good intrinsic value. “I’m not saying downtown is for the poor. You are shopping a lifestyle and living it. They are sterile. Most of the entertainment people prefer to live downtown, though Denzel [Washington] bought at 15 CPW and so did Sting.”. The street-level entrance will have a sign that clearly says "uptown only" or "downtown only" if that is the case. Sunshine knows a couple with a place on Fifth Avenue in the 70s as well as one in TriBeCa. Downtown, Midtown, and Uptown Manhattan, and Long Island City as seen from Queens. Mortimer Singer, president and chief executive of Marvin Traub Associates, a business development and strategic consultancy firm, puts it more tersely. Privacy Notice New York Financial center (Photo credit Getty Royalty Free). The result is quite stunning.”. The uptown Manhattanite is usually dressed to the nines, permanently prepped for a meeting, high tea or an impromptu introduction to her boyfriend s parents.. It’s become a place for shopping and concerts.”, In other words, uptown luxury brands play classical music, with virtuosity but melodies heard before, and downtown it's rock ‘n roll. Answer 1 of 2: Hi Looking to book Tao but I see there are two Uptown and Downtown. Their doors are locked. In fact, One York’s Perelman, an Upper West Side resident, says he’d live downtown if his children weren’t in school uptown. I live uptown and work in midtown, so I know more about those areas than downtown! “We’re now competing for the same Upper East Side family and the Europeans who traditionally have bought uptown,” says Wilbur Gonzalez, managing director at Brown Harris Stevens’ ID Marketing Group. People don’t want the traditional sterile view of luxury,” as he adds, “How luxury is defined is a question that people will argue about forever.”. Can someone please let me know which is the better of the two? It is more like an event or a club that Gucci is putting on than a store. My experience is that mass marketers do not even know what they don’t know,” White says. Downtown or lower Manhattan is farther south than that. “The amenities, the pool, the robotic garage. Uptown is all locked up. “It’s really not unusual to want to have a home in both places.”, This story has been shared 155,027 times. There guests can “create their own experience in the hotel then buy the products or test drive the car. (Photo credit DON EMMERT/AFP/Getty Images). We've received your submission. One person might want to relax in a lounge after dinner, while another prefers to dance all night in a club. Most subway entrances have access to both the uptown and downtown … Each is fetching $2,000-plus per square foot and offering amenities like swimming pools, concierges, gyms and more. Despite the fact that his office is actually on the Upper East Side (as are many of his society clients), interior designer Jamie Drake just purchased a two-bedroom apartment in 200 11th Ave., Annabelle Selldorf’s West 24th Street project, which is selling upwards of $2,000 per square foot. Yet Furman feels these are a wakeup signal of bigger changes taking place in the luxury consumer mindset. “Today what is happening on the street level is now influencing what is happening on the runway,” Highsnobiety’s Carvalho says, which is the opposite of how traditional luxury brands have thought and operated. Uptown is 59th-110th+ st (streets adjacent to Central Park). When speaking of Manhattan in absolute terms, the word “Downtown” means the southern part of Manhattan Island, and in particular the very southernmost part where the City of New York began. Rather than defining luxury by exclusivity as uptown brands are want to do, or all the other traditional hallmarks posited as defining that class, downtown luxury is more elusive, less quantifiable and open to rapidly evolving interpretations. “If you look at Madison Avenue, the story has already been written. If you have young children, you can take them, and it’s like living outside the city when you’re living in the city.”. Think Charlotte York in Sex And The City, Olivia Palermo, Audrey Hepburn, or Gwyneth Paltrow.Wardrobe staples include slim cigarette pants, tailored skirts, silk blouses, diamond … Thanks for contacting us. I have listed below some options for nice lounges and bars. The best luxury brands are seriously rethinking this challenge,” he adds. Nowy Jork w pigułce. Answer 1 of 23: I'm sure this is going to sound silly, but I was confused on my one-and-only trip to NYC. You have to move around and always refresh and think of a new way of approaching things. Those uptown luxury temples, institutions and hallowed halls spoken of stand in stark contrast to the openness and welcoming atmosphere found downtown. Gonzalez is selling One York and One Madison Park, whose penthouse is listed for $45 million. Spend a day exploring all that Uptown Manhattan has to offer! “Uptown is a closed-door environment. “Rather they need to think in terms of memories per square foot.”. “These are individual cases and in retail it is always survival of the fittest,” Shanker say. New luxury understands is not about hallowed halls,” she continues. Why Retailers Need To Make Us Feel Safe If We’re To Return To The High Street, When The Going Gets Tough, We Can Rely On Retail, When An Essential Is Not Just An Essential, It’s A Necessity. The Upper East Side is extreme wealth and young co-eds; neither are my crowd.”. While uptown luxury is more staid and conservative, downtown is where the action is. Downtown. I founded Unity Marketing in 1992 as a research-led marketing consultancy, following a corporate career in research and information management. Downtown is a see also of uptown. “[The Upper East Side has] the museums, the best restaurants, the finest galleries, the finest shopping,” says Louise Sunshine of Alexico Group, which is developing the Mark on East 77th Street. Four young girls arrested for murder of 15-year-old at Walmart, Police respond to Kellyanne Conway's NJ home as family tension boils over, Adorable pup with birth defect gets stood up on adoption day, Tithe money funded Hillsong pastors' luxury lifestyles: former members, Woman accused of stealing Pelosi’s laptop may be destroying evidence: feds. The saying goes, “You could eat out every day of your life in New York City for the rest of your life and never eat at the same place twice.” I suspect you’d have to double, triple, quadruple that number of daily visits if you wanted to shop every day at a new retailer in New York City. https://guestofaguest.com/new-york/nyc/are-you-uptown-or-downtown Here are the signposts I discovered on that journey. “I was entranced by the notion of a river view and the openness and light,” says Drake, who claims he would not be opposed to living uptown, but simply has not, save a five-month stint in the East 60s. All the most luxurious digs had a habit of rising around Central Park. East or west, uptown or downtown, Yankees or Mets -- New York City is full of dichotomies that define locals based on their loyalties. “And it’s not just the views. “To keep retail relevant, luxury retail has to be innovative,” Yard NYC’s Bernstein says. “That’s nothing new and it’s not going anywhere. “These stores are monoliths or temples to luxury. To conclude this tour of luxury uptown and downtown, the biggest challenge and opportunity for luxury retail is taking it to the street, as in streetwear and street life. All the most luxurious digs had a habit of rising around Central Park. Downtown developers have figured out the recipe for modern luxury, sans an 843-acre park as amenity. “Very rarely do we go out north of 14th Street.”. We kept getting on the MTC, often going in the wrong direction. Kothari was also enticed by One York’s perks. Shopping centers are seen as more ‘commercial,’ and they want something more individualize and a more personalized experience.”. 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